Fortress eyewear is a new company on the scene that is making a good impression. Their affordable glasses and goggles are proving the world that you don't have to spend hundreds of dollars on eyewear to look good. Their popularity reached the entertainment world when Avril Lavigne sported a pair of shades in a new music video over the summer.
Fortress has two labels for their eyewear, Kreed for men and Crush for women. They think they are a really cool company.
We don't know about that (we'll reserve the hip new company label for Icelantic Skis), but they do offer a great product with unique styles and an amazing lifetime warranty on all Crush and Kreed products at prices lower than just about anyone.